As digital prints become more popular on the runways, designers are becoming more adventurous with them. Instead of literal digital images, prints can take a more ethereal and whimsical turn when they’re distorted and blurred. Blurred images of recognizable objects like flowers, a sunset, houndstooth or an ikat pattern seem more friendly and relaxed when they undergo a digital contortion.
A few of our blurred patterns were featured on to represent this digital textile trend and we couldn’t be happier. A few other designers who have embraced this fantastical digital trend in recent seasons are the queen of pattern herself, Diane Von Furstenberg, Erdem, and Matthew Williamson.

Diane von Furstenberg, Spring 2013
Erdem, Pre-Fall 2013
Matthew Williamson, S/S 2013

Rihanna, the starlet who is constantly pushing the envelope with her music, relationships and fashion choices is using a version of this blurred textile in her new line with River Island. She was also spotted wearing a blurred patterned tuxedo jacket as a dress that really had heads turning last summer.

This digital trend seems to be super spring and summer appropriate so come check out our options this July at Printsource to incorporate it into your next collection.