We’ve seen a resurgence of 90’s trends lately, and this textile is no different! Velvet was already all over the runway for fall ’13, and now we know it is here to stay. Velvet will once again, be one of the big trends for fall/winter 2014. Designers such as Oscar de la Renta, Ellie Saab, Reem Acra and many more created collections that included velvet. So if you haven’t already considered including velvet in your next collection, now would be a good time to do so.
This fabric is way more versatile than one may think. You could do pants, a jacket, a dress, a jumpsuit, a nice top, even a velvet bandeau made its way down the runway (thank you, Tocca)! Skinny jeans in the plush fabric are a popular choice, and a little more versatile than a dress or jumpsuit and easily dressed up or down. The possibilities for velvet are endless. Since the fabric is so luxurious, rich colors looks best for this look. Though pick your pantone’s carefully, because if you aren’t careful with colors, this look could end up looking very cheap.
Customers who gravitate toward this textile want something that is rich and luxurious, yet still not over-the-top. Black is always a safe bet, while red and jewel tones have also been popping up on the runways (makes me think of red velvet cake). Some designers have juxtaposed velvet with a soft lace, creating a look that is incredibly feminine, yet not over the top, perfect if your customer base is a fan of this girly style.
Velvet accessories are big too, from shoes to purses to hats and everything in between. This is a good way to introduce the trend into your collection, if you don’t think velvet clothing is what your customer is looking for.