Assorted SS15 Fashion Week FloralApril Showers…

It wouldn’t be spring without floral prints, and this spring it is all about Flower Power. From soft to edgy, we see this season essential return to us year after year, reminding us that summer is on the horizon. This can be applied to anything from feminine lines to edgy designs, and everything in between.

…Bring May Flowers

Big and Bold, or Soft and Dainty? There are thousands of ways you are able to play with flowers in your Spring/Summer collections. Fashion Week previewed for us that this year is all about being bigger and bolder. The same goes for the flowers we choose.

JLD Floral Prints

Designer Tip: If floral doesn’t feel cohesive with your brand,  but you are afraid to miss the opportunity,  go more abstract.  It could be a geometric shape with hints of floral or a well placed brush stroke. 

Collection Incorporation

Like Monochrome, floral can be very versatile. You are able to incorporate many of the other trends we are seeing for the upcoming year. For our Vintage-Inspired collections, try applying bold roses or muted lavender in retro muted shades. Desaturating your more graceful flowers will bring out the sophistication in the SS15 Monochrome trend.

Assorted SS15 Floral Prints

Next year is all about contrast. Naughty or nice; edgy or elegant; feminine or androgynous. Floral has a way of applying to almost every collection. It just takes a good eye, and the right design.


If you liked Floral Essentials, check out some other Spring/Summer 2015 Trend Reports:

Our summary of Spring/Summer 2015 trends
Retro-Inspired Thrift Shop
Not Just Black and White – Monochrome