color matching

We love working with clients remotely, it’s the digital age after all. One area that can get a bit tricky is color matching. Why? (and) What does that mean? Basically, getting the color you’re envisioning to print out, or match, your example image, swatch, or idea. One way to do this is with Pantone Color Systems. The only downfall is you really need to have the physical books. Here’s why: We visited their website and utilized the handy “Find a Pantone” Tool. This snapshot is what we could see on our screen versus the physical Living Coral page from our Pantone book. See the difference?Read More →