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This months Women in Business series features Cathy, founder of Ivalieu Pettipants. We met Cathy almost 5 years ago when her brand was just an idea.  We’ve loved watching and helping the idea turn into a business allowing women to be more comfortable and confident when life lifts their skirts.  Read on to learn more about the Ivalieu journey. How did the Ivalieu brand began? Need! After my second child I realized that I had been avoiding wearing skirts and dresses, especially so during the summer. It was too bad, I thought, as a skirt or dress instantly makes me feel more pulled together andRead More →

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In: Designer Tips and Info, Fashion Articles, JLD News

The world of design is never as easy as it looks. From customer preferences to trend forecasting all the way to the garment construction the starting of a collection process can be very tedious. However one of the most important parts of the design process is the development of Technical Illustrations. Many people may not know about this step within the design process. However the development of technical illustrations is one of the most important and key parts of the design process. You might be asking yourself “what are technical illustrations?” Here is the quick definition via YourDictionary.com, “A technical drawing or plan, rendered toRead More →

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In: Designer Tips and Info, Fashion Articles

When starting a collection the generation of a color story is very important. From the blues to gold to pinks and purples, no matter what story you choose it obvious to say that they must go well together. Whether you choose to go with a monochromatic color scheme or a complimentary, it is such an important part of the collection process. Some designers may choose to go to a picture for color inspiration; others may choose to use a series of paintings or photographs. Another great resource that a good majority of the fashion world today chooses to go through is forecasting services. They mayRead More →

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Today we are launching a new blog series that takes you through the steps of creating a collection. Whether it’s the first time a company is bringing apparel to market or they are a seasoned brand, everything starts from an initial concept. From demographic info to the trend direction it all comes up in this phase of development. We decided to create a line of activewear for Spring 2014. Over the next few weeks we’ll take you through the steps of bringing this collection to life. Today we are going to ask and answer a few important questions. First we set the mood. Who isRead More →