Hello everyone! It’s Jennifer here, founder of JLD-Studios. Today, I will be giving you some tips on how to start a leggings brand so you can design and sell your own custom leggings. Creating a leggings brand or any form of business is not an easy task (trust me, I am still learning as I go). 1. Do your research: What I always tell my clients is to first research and put together a plan. Who is your customer- Be Specific!  What kind of leggings will they wear? Why will they shop with you? Do they prefer cats or dogs? A specific customer will help youRead More →

Supporting other women owned businesses drives us everyday.  Launching a snow leggings line is more up hill than down hill.  Learn more about how Cheryl Baker of Sto Snow does it! Why did you create Sto Snow Leggings? I created Sto Snow because in 15 years of skiing at the end of every day on the mountain, my friends and I would complain to each other how there are no women’s snow pants out there made specifically with women’s bodies in mind. What seems to be mostly available are pants made for men’s shape and structure made smaller for women. Every woman I see aroundRead More →