CheyAnne officially launched Shine Athleisure about 1 year ago. Her first production order was for 100 black leggings. Since then they’ve added 2 more legging colorways, a sports bra, a tank top, and… something new currently in the works. Keep reading to learn more about how she’s built this Athleisure business. Describe your brand in one sentence: Shine Athleisure provides top of the line, high quality products, at a lower price point. What inspired you to start Shine Athleisure? I have always loved workout clothes and been an active person. When I was younger I would buy from Nike and Under Armor a lot. AsRead More →

maybabes patent pending leggings

We’re picking back up our Women In Business series with May Babes founder Emily who has created a new kind of supportive legging. Her patent pending leggings design is currently available in Everyday and Maternity silhouettes with an Equestrian style coming soon!! Keep reading to learn more about what inspired Emily and keeps her focused on these functional, innovative leggings for bodies in motion. As legging connoisseurs ourselves, we want to know- What is your favorite thing about leggings?  The right pair of leggings can be worn anywhere, and with anything. I love that if you wear leggings you can be as active as youRead More →

Supporting other women owned businesses drives us everyday.  Launching a snow leggings line is more up hill than down hill.  Learn more about how Cheryl Baker of Sto Snow does it! Why did you create Sto Snow Leggings? I created Sto Snow because in 15 years of skiing at the end of every day on the mountain, my friends and I would complain to each other how there are no women’s snow pants out there made specifically with women’s bodies in mind. What seems to be mostly available are pants made for men’s shape and structure made smaller for women. Every woman I see aroundRead More →